Indeed, there are an increasing number of academics taking it upon themselves to blog, tweet or try other means to convey their research to wider audiences. The news site TheConversation.com, for example, sources authors and stories from the academic and research communities. Academics get the byline but are edited by journalists adept at making complex research clear and writing palatable, according to the outlet’s managing editor, Maria Balinska. “We see a real interest among academics across the board in what we’re doing,” Balinska says. “Our editing process is rigorous, but they still want to learn how to communicate their research and reach more people.” She says The Conversation, which is being piloted in the U.S. and currently features articles by 1,500 academics from 300 institutions, is already getting hundreds of thousands of unique visitors each month mostly through word of mouth and social media.