The blogging resulted in word-of-mouth publicity. The
blogging was done by a professional blogger, Hugh Macleod,
at gapingvoid.com. The blog offered a free bottle of wine.
Macleod also organized the 100 dinners described earlier. RSS
pioneer Dave Winer attended one of the dinners. A final word:
Stormhoek wine is really good. Viral marketing cannot sell bad
wine.