Abstract. 3 The need for more
exible, adaptable and customer-oriented warehouse operations has
been increasingly identied as an important issue by today's warehouse companies due to the rapidly
changing preferences of the customers that use their services. Motivated by manufacturing and other
logistics operations, in this paper we argue on the potential application of product intelligence in
warehouse operations as an approach that can help warehouse companies address these issues. We
discuss the opportunities of such an approach using a real example of a third-party-logistics warehouse
company and we present the benets it can bring in their warehouse management systems.
Keywords: product intelligence; warehouse management systems; adaptive storing; dynamic picking