Can celebrity trash cans get people to clean up New York City and make sure they throw their garbage away appropriately? That's exactly what Art Directors Vrasidas Golemis and Joao Unzer accomplished with its 'Trash2Trash' initiative. The duo used trash cans as a voting tool; the public would get to choose from two celebrities and toss garbage into one of two cans to vote on which person was "the trashiest.