2. Start With A Low-Cost Trial Run
Are people excited about your new idea?
The sure fire way to find out is to put it to the test! Before you build a brand new marketing budget, set up a landing page with the benefits of your “beta-test” service.
Share it with existing clients on your mailing lists.
Reach out to new prospects on social media.
Throw it out there to a Facebook group in which your target audience hangs out.
And have a call to action to either collect emails or purchase.
Getting emails or better yet, dollars, confirms there’s a need. Wherein you can create a full-blown service.
Investing too soon without the thumbs up from your ideal client, is shooting your business in the foot and will leave you broke (in time and money).
With today’s technology, it’s fairly easy to try out new ideas quickly.