However, as described in a previous section the construction industry is involved with
undertaking projects, utilising the involvement of usually a complex supply chain.
Therefore, the perspectives of ‘project’ and ‘supplier’ should be added to illustrate
this emphasis (as shown in figure 3). These two additions to the BSC ensure that the
prime function of construction companies can be considered in detail and that the
‘internal’ customers to the projects i.e. the suppliers are considered as an integral part
of the project. This is illustrated widely in the area of supply chain management and
Beamon (1999) provides a framework for selecting appropriate supply chain
performance measures. Therefore, it is possible now to construct the matrix shown in
figure 3, where the performance metrics, their methods of measurement and the goals
of all perspectives can be illustrated. The matrix can have the following advantages:
• It illustrates all the different goals and performance measures at the same time
• It considers performance management i.e. strategy and goals framework, and
performance measurement i.e. metrics and methods, at the same time