Most published materials on knowledge management were very
conceptual and lack practical applications. This led to frustration at
the inability to translate the theory into practice. Thus many asked the
question: “It all makes so much sense but why is it not working?”
Many companies also suffered from what is called the “Air Flight
In-house Magazine Syndrome”. What this means is that the busy executive
(with a budget) reads an article on knowledge management while traveling
(perhaps in a magazine provided by the airline) and upon arriving at the office
immediately gives orders for the implementation of some sexy knowledge
management technology.