In this tradition, studies such as that by Waters and Bortree (2012) assume that the kind of organization seeking to build relationships is a factor; they also found that the array of relationship types may differ by organization; one size does not fit all. Finally, they revealed that their study, because of the number of variables used to define relationships, employed “23 questions to measure each relationship, resulting in 69 questions simply looking at the established relationship scales.” They speculated that “most telephone, Internet, or street intercept survey participants would not be willing to give the time needed to answer these questions” (p.127).