one of the biggest events in the express parcels sector of the past decade was DHL's ill-fated venture into the US domestic market. Such was the magnitude of the losses involved that it is worthy of a section in its own right.
The episode has shown up many of the difficulties of breaking into a mature market already dominated by two strong players-UPS and FedEx
Back in March 2003,as part of its global expansion strategy,DHL bought the ground operations of the US's third-largest parcel
carrier, Airborne Express, for 1.05 billion. The air operations were spun off due to regulatory reason.The acquisition was fought tooth and nail by USP and FedEx,who tried to block the deal in the courts while at the same time vigorously lobbying Washington.
DHL carried on in the face of this opposition. Management said that the company could not claim'global leadership' until it succeeded in the United States . However, losses were heavy right from the start , despite the integration of DHL and Airborne and attemts to cut costs. Operational issues impacted upon DHL's attempts to be seen as a low-cost alternative to UPS and Fedex , and the company started to lose market share ,from around 8 per cent at its height.
one of the biggest events in the express parcels sector of the past decade was DHL's ill-fated venture into the US domestic market. Such was the magnitude of the losses involved that it is worthy of a section in its own right.The episode has shown up many of the difficulties of breaking into a mature market already dominated by two strong players-UPS and FedExBack in March 2003,as part of its global expansion strategy,DHL bought the ground operations of the US's third-largest parcel carrier, Airborne Express, for 1.05 billion. The air operations were spun off due to regulatory reason.The acquisition was fought tooth and nail by USP and FedEx,who tried to block the deal in the courts while at the same time vigorously lobbying Washington.DHL carried on in the face of this opposition. Management said that the company could not claim'global leadership' until it succeeded in the United States . However, losses were heavy right from the start , despite the integration of DHL and Airborne and attemts to cut costs. Operational issues impacted upon DHL's attempts to be seen as a low-cost alternative to UPS and Fedex , and the company started to lose market share ,from around 8 per cent at its height.
การแปล กรุณารอสักครู่..
