Automotive industry in Indonesia is keep increasing year by year. Many of giant cars manufacturer
such as Toyota, Honda, Mitsubishi, and even BMW and Mercedes-Benz have built their own factory in
Indonesia. This is indicates the potential of Indonesia automotive industry to have a bright future and
promising. Unfortunately, Indonesia is not able to make and develop their own car yet. With this low cost
green car program, it is expected that Indonesia could have their own car which built and develop by
Indonesian people and also to generate Indonesia automotive industry more evenly. The purpose of this low
cost green car program is to provide affordable cars formiddle-low class Indonesian people,so it could make
them easier to transport. Moreover, with this low cost green car program, it is expected that could develop
Indonesia because this car was designed and developed by Indonesian people and must have Indonesian
attribute, and also could generates automotive industry more evenly because almost all of the component for
this lowcost green car ismade in Indonesia. The purpose of this research is to get the information the relation
between customers knowledge about low cost green car with their motivation to purchase low cost green car
in Indonesia. Financially benefit, care to environment health, self-image, social norm and pressure, and
interested with new technology is some of themain motivation to purchase low cost green car. This research
is using the data which is collected by using questionnaire to the owner of low cost green car in Bandung and
Jakarta. The result of this research indicates that the customers motivation to purchase low cost green car is
financially benefit. To analyze the data which is gathered by using questionnaire, this research is using
descriptive analysis and crosstabs analysis.