When you were working on your marketing strategies and the marketing plan’s marketing mix, did you identify any deficiencies/ gaps in your present capabilities?
These deficiencies/ gaps could be inadequate:
• Assets
• Skills, knowledge, experience of your staff
a). What were they?
b). How can you fill these deficiencies/ gaps over the next 12 months?
c). What budget will realistically need to be allocated to this acquisition of extra capabilities?