This process allows the businesses to combine their financial and business plans (Kaplan and Norton, 1996b).
Managers within the majority of businesses have to cope with the complexity of incorporating various initiatives
in order to reach its strategic goals. Moreover, failure to achieve strategic goals could lead to frequent
disappointments within the business and specifically among its employees and managers. The proposed business
planning process has the ability to authorize managers to allocate the resources and set priorities in order to
undertake and manage only the initiatives that are essential for the long-term goals (Kaplan and Norton, 1996b;
Sinha, 2006).