Keywords: aging population, food consumption behavior model, longevity.
JEL classification: D11, P36
Introduction
The food consumption habits represent a specific feature of the consumer’s
behavior in many respects. Firstly, they are directly or indirectly linked to the
human existence; secondly, they result from historical, biological, social and
cultural processes; and thirdly they represent one of the most complex forms of
human beings. The rationality of eating habits is limited, since the information
available to individuals and/or the public is not comprehensive: sometimes
consumers have little information and sometimes they are flooded with too much.
The limited ability of individuals to analyze and evaluate information, the
reliability of information and the asymmetric information flow amongst the market
actors just accentuate this fact. The specifics of decision-making in small
communities make the overall mosaic even more colorful. The limited ability to
1 Katarína VÉGHOVÁ, J. Selye University in Komárno, Slovakia,
E-mail: veghk@selyeuni.sk.