we have allowed lays to take a correction but not Kurkure's. We worked on scaling down the packaging costs while keeping quality intact, she says. Industry sources say Kurkure continues to gold 60 per cent of the market share in the segment. All others such as Bingo, Yellow Diamond, Balaji and Bikanerwala together accounts for less than 25 per cent. We will continue to take the high road of product innovation and have recently entered the