You might think you could create your own tech creche by leaving all your devices at home when you go out for a day with the family. But many of us just can't, and only use the off switch when it loses signal and needs the trusty off-and-on-again treatment.
The underlying fear that technology hogs too much of our attention has led businesses to repackage off switches, airplane mode and the idea of leaving devices at home and sell them all back to us. They've rebranded the forest as a place for your digital detox, a phone case as a way to escape being "found", and a cafe as a place where you'd be a master conversationalist and world-class poet if only you could just ditch the device.