Culture is the significant factor in the international management area especially in the geopolitical boundaries aspect which is a study of relationship among politics, geography, demography, and economics resulted from the foreign policy. But this approach can be a problem when applied in a country that has high political turmoil, geographic dispersion and so on (Erez & Earley, 1993, p. 38).
Discussion Questions
1. What are the main concepts of this article ? 2. Explain the meaning of Thai Waves, give example(s) of your favorite Thai entertainment show. 3. According to the article, explain the meaning of national branding and give example(s) of a product / service / item that is defined by the national branding concept. 4. To what extent the Thai wave has become successful, compared to the Korean one?