final challenge may require many of us to step beyond methods with which we are
comfortable and confident. In order for the different disciplines encompassed here to further
develop the RBV, scholars may need to adopt methodologies with which they are not
familiar. For example, Lockett and Thompson suggest that economics as a discipline might
usefully make greater use of qualitative case study methodologies. Similarly, while human
resource management researchers have made extensive use of quantitative analysis, ethnography
and participant observation may be required to build models of how employees can
constitute strategic resources. Thus, while we offer a call to additional fields to embrace the
RBV, we also encourage experienced RBV researchers to deploy new methodologies when
the state of knowledge requires it.