Ethics refers to the moral principals and values that generally govern the conduct of the individual or group.Ethics can also be viewed as the standards of behavior by which conduct is judged. In ethics and social responsibility,fashion by far has one of the worst reputations. issues like eating disorders, body image, use of animal fur and messages it sends to the masses are common problems in the fashion world.
Chanel has paved the way for many other brands to use faux fur in place of real fur. Chanel deputed their faux fur look in 2010 as alternative for real fur used in many luxury brand's looks. Karl Largerfeld has stated “I can hardly eat meat because it has to look like something what it was not when it was alive.” In terms of the perfume and cosmetics field,Chanel does not test against animals or use any type of animal in the products.