"Plant for the Planet" was launched in 2009, and is one of the flagship programs illustrating Accor’s commitment to sustainable development…
How does it work? Guests are invited to reuse their towels for more than one night so that 50% of the laundry savings can then be used to fund reforestation projects.
It’s a simple concept and an innovative project that mobilizes customers, employees and local communities.
In just 5 years the program has financed the planting of over 3.5 million trees in 21 countries around the world or 2,000 trees a day! As such it is a unique initiative in the hotel industry