Traditional knowledge and IP: a winning combination
When Boonchua first developed Siang Pure Oil, it is doubtful that he could have ever imagined how successful his unique product would become. Bertram has grown from a small two-person, one-product business into one of the largest companies of its kind in Thailand, employing over 140 people and enjoying a strong presence throughout Southeast Asia. With a strong branding strategy in hand, the company is well poised to continue to draw on a combination of centuries old traditional knowledge and trademarks to meet the medical needs of people worldwide.