The authors have identified four areas of the marketing intervention for supporting the
sustainable development projects of a local community: the analysis of the marketing environment
of the local community, the design of a marketing strategy for the sustainable development of the
local community, the implementation of the marketing strategy, and the control of all the marketing
related activities. Going further, to the level of a sustainable development project, the authors have
proposed four directions of the marketing intervention: the research of the community needs,
communication with the community members, communication with the stakeholders, and
assessment of the project’s impact and contribution to the sustainable development.