Victoria's Secret is the largest American retailer of lingerie,[1][4][5] 2012 sales were $6.12 billion.[6] The company sells lingerie, womenswear, and beauty products through its catalogs (sending out 375 million a year), website, and its U.S. stores. Victoria's Secret is wholly owned by publicly traded L Brands company.[7]
Contents [hide]
1 History
1.1 1977: Founding
1.2 1977–1980: The early years
1.3 1982: Sale to The Limited
1.4 1983: Strategy change
1.5 1983–1990: Expansion into malls
1.6 1990–1993: Persistent quality problems
1.7 1993–1999: Nichols resolves quality problems
1.8 Early 2000s: Decelerating growth leads to brand overhaul
1.9 2006–2008: Growth
2 Products and marketing
2.1 Current products
2.1.1 Pink
2.1.2 Swimwear
2.1.3 Music CDs
2.2 Recent product history
2.3 Marketing
2.3.1 Victoria's Secret Fashion Show
2.3.2 Victoria's Secret Angels
2.3.3 Pink spokesmodels
3 Reception
4 Competitors
5 Operating divisions
5.1 Victoria's Secret stores
5.1.1 International expansion
5.1.2 International franchises
5.2 Victoria's Secret Direct
5.2.1 Catalog
5.2.2 E-commerce
5.3 Victoria's Secret Beauty
6 Corporate affairs
6.1 Name
6.2 Ownership
6.2.1 Victoria's Secret stores
6.2.2 Victoria's Secret Direct
6.2.3 Victoria's Secret Beauty
6.3 Environmental record
6.4 Legal proceedings
6.5 Manufacturing
7 Controversies
8 See also
9 References
10 External links