1. Introduction
In the present context of great business competition and an increasingly dynamic and globalized economy, companies need to find processes and management methods that enable the development of a more efficient organization with better results. This paradigm has been the subject of many studies, which focused their analysis on determination of the different effects and the importance of each for companies’ competitive success (Stock et al., 2000; Bañón and Sanchez, 2002 and Norek et al., 2007)