Honda is a brand known for its quality and innovation. Honda was never into an aggressive promotional activities but the company always tried to maintain the quality and created a brand mage by providing better customer service. Honda car like Honda city is the largest seller in the segment and ranked fourth position in passenger car segment Considering the advertisement, Honda has been very careful and precise in their advertisements Honda always projected their image as most reliable brand, advanced technology, e friendly cars. Even considering the television commercials, Honda promoted their hybrid car that runs without gasoline and emits water as the bye product rather than advertising the specific brands existing in the market. The ad was more concentrated to the company's technological advancements and eco friendly image which differentiated Honda from the competitors Honda promoted their products in majority print media (Majority advertisements come in magazines and national news papers). The customers were always aware of the company policies of providing latest technology and upgrading when ever necessary and also remodeling t model after certain period of time. Considering the pilot model in India, Honda City the company had remodeled it thrice till the inception. Honda always tried to create a surprise element during the aunch of every model. The company plans to stage road shows, to display vehicles in the pavilions during various college festivals and exhibition 12 January 2009 Honda Motors emerged a winner at the second edition of the India Best Brand Survey Awards, bagging eight prizes three in the four wheeler segment including Very Reliable Brand, Good Advertising and Environment Friendly.