The organisation must distribute the product to the user at the right place at the right time.
There are two channels of distribution they can use:
1 Indirect distribution involves distributing product by the use of your 45 a middleman for manufacturer sell to wholesaler example a can a and then the wholesaler sells to the retailer.
2 Direct distribution involves distributing direct from a manufacturer to the consumer-for example, Dell Computers selling directly to its target customers. The advantage of direct distribution is that it gives 50 a manufacturer complete control over the product.