The second step, i.e., risk identification, is carried out with the
application of the AHP technique. For each couple of risks, experts
will give a judgement of relative importance. Each risk is assessed
comparing itself with all the others; in other words, experts must
specify how much the analysed risk is relevant compared with all
the others. The relative importance judgement given by experts for
each risks’ couple are collected in a geometrical mean, which becomes an element of the general comparison matrix, used to quantify priorities between all risks. The hierarchy used to determine
priorities between all possible firm’s risks is reported in Fig. 2.