The business plan and marketing strategy, the company prepared to push sales and generate growth through major distribution channels of Nestle, which already has a strong presence, including adding distribution channels covering an area of more provinces and strengthen ongoing distribution network.
The company has used the strategy of Emotional Marketing to adjust the image, create brand and launched a campaign ads. and marketing activities focused on the media to provide and care.
Nestle' to expand consumer groups, adolescents, ages and new start working to reach a group family.
The company strategy market "Channel Marketing." through the activities Below the Line directly to the target as possible. The roadshow, The activity at the point of sale, the public relations and promotion in the form of bonus. And pay attention to the market through distribution channel, focusing on the modern trading, a convenience store, and channel school.