The concept of applying the Balanced
Scorecard to a university is increasingly popular
among researchers. There are many studies related
to this concept, including the uses of the Balanced
Scorecard for university management (Stewart and
Carpenter-Hubin, 2000; Lawrence and Sharma,
2002; Ruben, 1999), for academic departments
(Haddad, 1999; Bailey et al., 1999; Chang and
Chow, 1999), for university research (Pursglove and
Simpson, 2000), for university teaching (Southern,
2002), and for internal service providers in a
university (Purslove, 2002). Not only is the concept
of the Balanced Scorecard widely praised among
academic researchers, but it is also being