Amplifying the Message through Pro Bono Support
To assist Jeff and the Mae Tha CSA in accomplishing their goal of being not only producers, but community educators as well, a team of John Deere employees spent the month creating a marketing strategy to increase the visibility of the CSA in Chiang Mai. By pooling their collective knowledge and experience in marketing, communications, business planning, customer service, and sales, the John Deere team was able to finalize a CSA logo that incorporated the preferences of the farmers, design marketing materials, and devise a marketing and communications strategy for 2014. As knowledge of the Mae Tha CSA grows in Chiang Mai, Jeff and the farmers will use this new platform to build awareness of the benefits of organic farming.
Amplifying the Message through Pro Bono SupportTo assist Jeff and the Mae Tha CSA in accomplishing their goal of being not only producers, but community educators as well, a team of John Deere employees spent the month creating a marketing strategy to increase the visibility of the CSA in Chiang Mai. By pooling their collective knowledge and experience in marketing, communications, business planning, customer service, and sales, the John Deere team was able to finalize a CSA logo that incorporated the preferences of the farmers, design marketing materials, and devise a marketing and communications strategy for 2014. As knowledge of the Mae Tha CSA grows in Chiang Mai, Jeff and the farmers will use this new platform to build awareness of the benefits of organic farming.
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