Therefore, (H1a) null hypothesis is
rejected for these factors, i.e. it can be interpreted that the
education of consumers and location are positively associated
with quantity of organic food purchased. Consumers having
high and professional education tend to buy more organic
food. For almost all the other demographic factors p value was
more than the level of significance (0.05) (age 20.238,
gender 20.225, family members 20.209, household income
20.364) (Table I).