Bank selection criteria
A limited number of papers investigated bank selection criteria through empirical studies. A preliminary literature review on these papers was presented in Georgiou et al. (2008), while an updated list of related studies is presented in Table I in this paper. The studies presented in Table I designate a total of 43 criteria that are used in bank selection. These criteria reflect bank customers’ wants and should be included in banks’ decision-making processes for quality and performance improvement. One aim of the present study is the prioritization of these selection criteria in the Greek bank environment.