About the internet: Microsoft AdCenter has removed all alcohol businesses from its
client list in France. The decision follows a ruling by the Paris appeal court against
beer brewery Heineken. Heineken was ordered to remove all publicity from its French
website within three weeks or face fines of 3.000 Euro a day (EUCAM 2008). One can
imagine, that a substantial amount of money like that commands respect from the
alcohol industry. This is very unlike the situation in most of Europe, where sanctions
are insignificant if existing at all.