Knowing the culture of other people is also important because it enhances interactions with foreign markets. Knowing foreign customs enables people to accept their business partners since they understand their own culture. Global level business requires understanding of the background of other people especially by managers in order to have the desired influence (Javidan, 2013, p. 506). Taking dinner at 9 o’clock is not late in Brazil. Most Brazilians like starting meetings with coffee drinks known as cafezinho. Their belief is that this drink facilitates lively discussions. They also do not like starting business discussions directly without proper knowledge of associates. Time is required for successful business deal undertakings in Brazil because knowing the partner for some time is usually the basis of business relationships according to the Brazilian culture (Asefeso & Asefeso, 2012). Before a business deal is started, people are allowed to talk about personal interests.