Where does the concept of 'Creative Tourism' come from?
3 years ago I attended a lecture by Greg Richards, an authority on cultural tourism, and the author of a number of books and articles on the subject.
He argued that cultural tourism, even as demand grew, risked causing dissatisfaction because of its failure to engage. It needed to become more creative, he said.
A metaphorical light flashed: Creative Tourism, great expression, I thought.
We got together after the lecture and decided to try to develop the concept, Greg in academic circles, me in New Zealand, the country to which I was about to migrate.