Built on foundations of perseverance, mas
culinity, identity, credibility and authentic-ity, the Red Bull brand has become a prime e "ample of the potential that counter-culture brands have in today's marketplace. Through intelligent market ing and patient, trategic growth from local distribution to international market dominance, Red Bull has defined the energy drinks industry and succeeded in building a brand ubiquitous in popular culture and action sports, as well as making in-roads into traditional sports and media over time.
Built on foundations of perseverance, masculinity, identity, credibility and authentic-ity, the Red Bull brand has become a prime e "ample of the potential that counter-culture brands have in today's marketplace. Through intelligent market ing and patient, trategic growth from local distribution to international market dominance, Red Bull has defined the energy drinks industry and succeeded in building a brand ubiquitous in popular culture and action sports, as well as making in-roads into traditional sports and media over time.
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