and in our current theoretical framework captures the total social
pressure experienced with respect to a given behavior. It is assumed
that this perception incorporates and integrates both the
desires [subjective norm] and the actions [descriptive norm] of
important referent individuals and groups’’ (p. 131). Because of
our findings, we must agree with the present thinking of Fishbein
and Ajzen that colleagues’ usage of DLMs indeed has direct as well
as indirect effects.