Wholesalersaddvaluetotheproductstheydealwithbyessentiallybringingthemclosertotheend
consumers.Inthatrespect,theeffectivecontrolofstocklevelsbecomesanimportantmeasureof
operationalperformanceespeciallyinthecontextofachievinghighcustomerservicelevels.Inthis
paper,weaddressissuespertinenttoforecastingandinventorymanagementinawholesaling
environmentanddiscusstherecommendationsproposedinsuchacontextinacasestudyorganization.
Our findingsdemonstratetheconsiderablescopethatexistsforimprovingcurrentpracticesandoffers
insightsintopossiblemanagerialissues.