competition in the pizza market
pizza becomes more and more a typically dinner food in the U.S. many consumer view it as an evening snack, it is a personal and sensual experience for many people. they did not believe that great pizza fast food chains could be made it like others did it with hamburgers.
pizza hut dominated the eat-in pizza segment nationwide, Godfather's pizza, which is another eat-in/carry out chain, competed in many of the same local areas and was the most significant national competitor.
domino's pizza posed a serious competitive threat to pizza hut's leadership position in the nationwide pizza market. in the time between 1984 and 1985 it redoubled its profit to more than $ 1 billion, to more than $ 1.5 billion by the end of 1986. the chain opened 950 new outlets ( total: 2.839 ). Two-third of domino's stores were franchised, but it still was a delivery-only chain. By 1986, domino's intended to gain total market leadership when it began extend its expansion into smaller towns with smaller population density, which were already controlled by pizza hut franchisees.
competition in the pizza market
pizza becomes more and more a typically dinner food in the U.S. many consumer view it as an evening snack, it is a personal and sensual experience for many people. they did not believe that great pizza fast food chains could be made it like others did it with hamburgers.
pizza hut dominated the eat-in pizza segment nationwide, Godfather's pizza, which is another eat-in/carry out chain, competed in many of the same local areas and was the most significant national competitor.
domino's pizza posed a serious competitive threat to pizza hut's leadership position in the nationwide pizza market. in the time between 1984 and 1985 it redoubled its profit to more than $ 1 billion, to more than $ 1.5 billion by the end of 1986. the chain opened 950 new outlets ( total: 2.839 ). Two-third of domino's stores were franchised, but it still was a delivery-only chain. By 1986, domino's intended to gain total market leadership when it began extend its expansion into smaller towns with smaller population density, which were already controlled by pizza hut franchisees.
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