IT Doesn’t Matter
In this article, published in the May 2003 edition of the Harvard Business Review, I examine the evolution of information technology in business and show that it follows a pattern strikingly similar to that of earlier technologies like railroads and electric power. For a brief period, as they are being built into the infrastructure of commerce, these “infrastructural technologies,” as I call them, open opportunities for forward-looking companies to gain strong competitive advantages. But as their availability increases and their cost decreases – as they become ubiquitous – they become commodity inputs. From a strategic standpoint, they become invisible; they no longer matter. The staff of HBR voted “IT Doesn’t Matter” the best article to appear in the magazine during 2003.
This article provides a small part of my broader exploration of information technology and business strategy contained in the BOOK Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, published by the Harvard Business School Press. You can read the full text of “IT Doesn’t Matter” on my blog. The following list of reactions to the article was compiled in 2003 and 2004. Many of the links, unfortunately, have become broken over the ensuing years.
IT Doesn’t MatterIn this article, published in the May 2003 edition of the Harvard Business Review, I examine the evolution of information technology in business and show that it follows a pattern strikingly similar to that of earlier technologies like railroads and electric power. For a brief period, as they are being built into the infrastructure of commerce, these “infrastructural technologies,” as I call them, open opportunities for forward-looking companies to gain strong competitive advantages. But as their availability increases and their cost decreases – as they become ubiquitous – they become commodity inputs. From a strategic standpoint, they become invisible; they no longer matter. The staff of HBR voted “IT Doesn’t Matter” the best article to appear in the magazine during 2003.This article provides a small part of my broader exploration of information technology and business strategy contained in the BOOK Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, published by the Harvard Business School Press. You can read the full text of “IT Doesn’t Matter” on my blog. The following list of reactions to the article was compiled in 2003 and 2004. Many of the links, unfortunately, have become broken over the ensuing years.
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