This paper proceeds as follows. First, it provides a specific overview of the performing arts sector. Second, the service quality literature focusing on core and supplementary services in the performing arts is reviewed. Third, current literature and understanding of emotion and the interrelationships of perceived value, customer satisfaction and RI are offered. Fourth, a system of relationships appropriate for empirical estimation, including a discussion focused on data collection, method and analysis, is developed. Finally, findings and implications for both practice and further research are presented.