Primary research
Fifteen focus groups (one per borough) were held at a variety of venues across Cheshire and Merseyside identified in the mapping work. Each focus group was conducted with a specific cohort with responsibilities for caring for preschool children, like single mothers, grandparents, first-time parents, non-white ethnic groups and Sure Start Children's Centre nursery workers. The aim of these groups was to form an understanding of the target group's lives and to identify factors affecting the problem behaviour (unhealthy eating). Questions about shopping and media consumption were also asked.