5. Impending opportunities
There is significant momentum in New Zealand at present towards lifting the bar again within our sheep industry following the large gains in productivity made in the past two and a half decades. Despite massive lifts inewe flock performance in particular, the business of farming sheep (as opposed to owning the land they are on)continues to be marginally profitable for many operators.There are probably two dimensions to this:1. Structure, behaviour and performance of the processing and exporting section of the industry beyond the farm gate; including lack of a constructive, ‘value chain’relationship between most farmers and exporters.2. Continued failure of a large percentage of sheep farmers to apply accepted best-practice management within the farm gate.The NZ government has recognised the need for the country’s primary industries to deliver better value to the country, and has recently allocated money towards ‘Primary Growth Partnerships’ (PGP’s); part-industry funded initiatives that address this aim.Beef + Lamb NZ has successfully tendered to utilise some of this investment to attempt to bring more consistency to farm performance and profitability, including better ways to support farmers in applying best practice, and improving their business management skills.While the details of this ‘Red Meat’ PGP are still being finalised, it is likely that the information transfer land scapeis set to change, and that within this there may be more formal opportunities for veterinarians to work with their sheep and beef farming clients in a wider context, including more opportunities in extension and information transfer.The challenge to the profession is to make itself relevant in this space, and to deliver to farmers practical solutions that fit within a whole-farm context, that make a substantial difference, and are solutions that farmers actually want,not what we think they need. Some of the experien cesdetailed in this paper may help veterinarians interested in delivering these.
5. impending โอกาสThere is significant momentum in New Zealand at present towards lifting the bar again within our sheep industry following the large gains in productivity made in the past two and a half decades. Despite massive lifts inewe flock performance in particular, the business of farming sheep (as opposed to owning the land they are on)continues to be marginally profitable for many operators.There are probably two dimensions to this:1. Structure, behaviour and performance of the processing and exporting section of the industry beyond the farm gate; including lack of a constructive, ‘value chain’relationship between most farmers and exporters.2. Continued failure of a large percentage of sheep farmers to apply accepted best-practice management within the farm gate.The NZ government has recognised the need for the country’s primary industries to deliver better value to the country, and has recently allocated money towards ‘Primary Growth Partnerships’ (PGP’s); part-industry funded initiatives that address this aim.Beef + Lamb NZ has successfully tendered to utilise some of this investment to attempt to bring more consistency to farm performance and profitability, including better ways to support farmers in applying best practice, and improving their business management skills.While the details of this ‘Red Meat’ PGP are still being finalised, it is likely that the information transfer land scapeis set to change, and that within this there may be more formal opportunities for veterinarians to work with their sheep and beef farming clients in a wider context, including more opportunities in extension and information transfer.The challenge to the profession is to make itself relevant in this space, and to deliver to farmers practical solutions that fit within a whole-farm context, that make a substantial difference, and are solutions that farmers actually want,not what we think they need. Some of the experien cesdetailed in this paper may help veterinarians interested in delivering these.
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