1. Introduction
This empirical work analyses the programming offer of the Spain regional radio stations with the objective of understanding in depth their programming strategies. Thus, the study aims to establish the functions of regional radio in comparison to national radio stations. Moreover, the emergence of new media (like the Internet) and radio consumption habits force the study to examine, very particularly, the websites of each regional radio station in order to establish
what mechanisms, resources, and multimedia tools are used by regional radio stations to increase their audience shares