Product offering
H&M currently have 2,786 products for sale online, which is fewer than some of their competitors: Boohoo have 5,039, Forever 21 have 5,994 and ASOS have a whopping 45,383. However, since the start of March, ASOS have only seen sell-through on 1.29% of that offering, with Forever 21 taking the crown for 6.11% of their product range selling through. H&M again sit bottom with 0.68% of their online offering in March selling out.