Abstract
The objective of this research to (1) study attitudes and responsible travel behavior of youth travelers in Surat Thani, (2) Learn the differences of individual factors that influence attitudes and responsible travel behavior and (3) study the relationship of attitudes towards tourism responsibly and responsible travel behavior. This study is quantitative research collect data from a group of young travelers between the ages of 18-25 years who living in or traveling in Surat Thani province. Using the Self-administered questionnaire and accidental sampling. The survey sample consisted of 400 people which the data were analyzed using descriptive statistics. Such as frequency, percentage, average, standard deviation. And inferential statistics used to examine the relationship between variables such as correlation analysis. And analysis of variance (ANOVA).
The research is divided into three parts: (1) a group of young travelers have a positive attitude to Tourism responsibly both sides. The research is divided into three parts: (1) a group of young travelers have a positive attitude to tourism responsibly on both sides. Namely the opinion of attitude feelings (such as you like to responsible tourism and responsible tourism is a good thing) is at the highest level. And a positive attitude toward the belief (such as the impact on the culture and tourists are responsible directly to the impact of the tour) at a high level. And the comments about the responsible travel behavior are found in high levels. (2) Analysis the difference of the individual factors to attitudes and responsible travel behavior. Educational differences affect feelings and beliefs about the responsible travel of young travelers in different levels. And careers different affect beliefs about responsible travel of the youth travelers as well. However, it was found that there is no individual factors which side that affect to the responsible travel behavior. (3) Analysis of correlation between attitudes towards tourism responsible in terms of feelings, beliefs and behaviors of responsible tourism in a relationship is a statistical significance. The results of research can be used in education. Such as, the curriculum taught to cultivate the concept Tourism responsibly for youth further.
Key words Attitude
Responsible tourism
Travel behavior
Young travelers
Abstract The objective of this research to (1) study attitudes and responsible travel behavior of youth travelers in Surat Thani, (2) Learn the differences of individual factors that influence attitudes and responsible travel behavior and (3) study the relationship of attitudes towards tourism responsibly and responsible travel behavior. This study is quantitative research collect data from a group of young travelers between the ages of 18-25 years who living in or traveling in Surat Thani province. Using the Self-administered questionnaire and accidental sampling. The survey sample consisted of 400 people which the data were analyzed using descriptive statistics. Such as frequency, percentage, average, standard deviation. And inferential statistics used to examine the relationship between variables such as correlation analysis. And analysis of variance (ANOVA).The research is divided into three parts: (1) a group of young travelers have a positive attitude to Tourism responsibly both sides. The research is divided into three parts: (1) a group of young travelers have a positive attitude to tourism responsibly on both sides. Namely the opinion of attitude feelings (such as you like to responsible tourism and responsible tourism is a good thing) is at the highest level. And a positive attitude toward the belief (such as the impact on the culture and tourists are responsible directly to the impact of the tour) at a high level. And the comments about the responsible travel behavior are found in high levels. (2) Analysis the difference of the individual factors to attitudes and responsible travel behavior. Educational differences affect feelings and beliefs about the responsible travel of young travelers in different levels. And careers different affect beliefs about responsible travel of the youth travelers as well. However, it was found that there is no individual factors which side that affect to the responsible travel behavior. (3) Analysis of correlation between attitudes towards tourism responsible in terms of feelings, beliefs and behaviors of responsible tourism in a relationship is a statistical significance. The results of research can be used in education. Such as, the curriculum taught to cultivate the concept Tourism responsibly for youth further.คำสำคัญทัศนคติท่องเที่ยวที่รับผิดชอบพฤติกรรมการเดินทางนักท่องเที่ยวหนุ่มสาว
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