Although Lafley has given P&G a tremendous push toward rethinking its business model, it is quite clear that he has more revolutionary changes in mind. A confidential memo was circulated among P&G's top brass in late 2001 that drew a sharp response even from some of the firm's board members. The memo argued that P&G could be cut to 25,000 employees, less than one-quarter of its current size. Lafley admitted that the memo had drawn a strong reaction: "It terrified our organization.