In 2014, the domestic instant noodle market was valued at Rs 3,800 crore, with value growth of 7.4% and volume growth of 2.9%. According to the World Noodle Association, the global instant noodle market is estimated at 100 billion packs.
The controversy over high lead content in Nestle's Maggi, which led to ban and recall of the top instant noodle brand in the country, has apparently impacted sales of rival brands too in the Rs 3,800-crore instant noodles market.
"The consumer's trust from the category as a whole is gone. Consumers aren't picking up other brands as well," the CEO of one of the country's biggest organised retail chains said on condition of anonymity.