1 Asia Pacific dominates the
global mobile industry
8
1.1 Asia Pacific the largest global mobile market 10
1.1.1 Several major markets dominate the region 12
1.2 Segment analysis 14
1.2.1 Discover segment 14
1.2.2 Fast Grower segment 16
1.2.3 Digital Pioneer segment 18
1.3 Asia Pacific showing rapid migration to mobile
broadband networks
20
1.3.1 China’s shift to 4G is now underway 21
1.4 Mobile operators are making substantial capex
investments to accommodate growth
22
1.5 Revenue outlook growth is slowing but still
robust
23
1.6 Connecting the unconnected 24
1.6.1 Sizing the gap: improving affordability is key to
connecting marginalised populations
26
1.6.2 Closing the gap: mobile ecosystem working to
make mobile more affordable
28
1.6.3 Mobile likely to remain the key access
technology: other technologies more
complementary
29