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COMPANYOESCRIP110N QUESTIONS
Now thaf;you have learned the main concepts of business plan preparation, you can begin'the proceSS of creating a business Olin by writing a general company description. In thinking about the key issues in starting a new business, respond to the follOw.ing 4uestions:
1. When.and where is the business to start?
2. What the history of the company?
3. What..4angea hive been made in structure or ownership?
4. In stage oi development is the company?
5. What jias been achieved to date?
6. What is the company's distinCtive competence?
7. What-are the bask nature and activity of the business?
8. What is its primary product or service?
9. What customers will be served?
10. What is the company's mission statement?
11. WhataM the•company's objectives?
12. What is the company's form of organization?
13. What are the current and projected economic states of the industry?
14. Does the company intend to become a publicly traded company or an acqui-
sition candidate?