Three sessions of sensory acceptance were carried out, consisting of a
blind test (S1), a test with information regarding the treatment given to strawberries (S2) and a test with information
regarding the treatment along with a text explaining the irradiation process (S3). One non-irradiated and one
irradiated (at 3.6 kGy) strawberry sample were served to 88 judges. The acceptance of the irradiated strawberry was
positive but smaller than the control strawberry (S1 and S2) (p ≤ 0.05). In S3, the overall acceptance of the samples
did not differ. The text about the irradiation process showed a positive influence on consumer acceptance.
Industrial relevance: We present a study of the impact that providing information about the treatment given to
strawberries (irradiation) and additional information about the process had on consumer acceptance. Our findings
demonstrate the need to educate people about the irradiation process and its applications to reach higher acceptance
and, consequently, to commercialise irradiated food. These results will help industries to adopt better strategies
to obtain a higher acceptance of their irradiated products.